article thumbnail

How advertisers can take the lead in reducing carbon emissions

Martech

Use Wi-Fi instead of mobile networks. Mobile networks emit around six times more GHG than Wi-Fi. Adopting more energy-efficient digital technologies by limiting the use of mobile networks and instead sharing via Wi-Fi can help significantly reduce carbon footprint. Maximize ad targeting.

article thumbnail

The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Hubspot

While they stockpiled diamonds and sold them strategically to control price, De Beers Chairman Sir Ernest Oppenheimer cultivated a network of wholesalers all over the world. 2) Stabilize the market. are diamonds the biggest scam in history, or is this a prime example of ingenious marketing? Advertising marketing agency'