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How advertisers can take the lead in reducing carbon emissions

Martech

Five key areas drive the carbon footprint of digital advertising: The production and distribution of advertisements — technical teams and transport. Technical production resources. Graphic creation, editing and post-production. The shooting process (including sets and energy costs). Administrative tasks/personnel.

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The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Hubspot

It''s hard to imagine that it''s only been three-quarters of a century since diamonds became the symbol of wealth, power, and romance they are in America today -- and it was all because of a brilliant, multifaceted marketing strategy designed and executed by ad agency N.W. Ayer in the early 1900s for their client, De Beers.