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This day in search marketing history: January 20

Search Engine Land

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) Report: Google Leads U.S.

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Navigating the Evolution: The History of Marketing Uncovered

Lead Fuze

Market stalls were bustling centers where merchants would attract customers through persuasive communications, haggling, and displays that showcased their products. In this era, market share wasn’t determined by your website ranking on web search engines or how well you optimized keywords for search engine results.

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The Ultimate Guide to Advertising in 2018

Hubspot

In short, advertising is just one part of marketing. A company’s overarching marketing strategy will typically include an advertising plan. The advertising zooms in on the specific process of creating and publishing the persuasive messages to get customers to take action. A Brief History of Advertising.

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