How to Jack the News to Generate Marketing Buzz
Hubspot
NOVEMBER 16, 2011
Why is the company closing its plant? Sir Richard Branson was hosting actress Kate Winslet and 20 other guests at his private Necker Island retreat in the British Virgin Islands on August 22, 2011, when lightning struck the wooden building and set it ablaze. That’s what goes in the first paragraph of any news story.
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