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What Is Enterprise OEM Software Licensing?

Sales Hacker

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

GTM 74
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Painless and profitable: Our guide to winning at price negotiation

PandaDoc

This theory offers a way how to present the negotiation part of a sales process as a set of simple and understandable categories (definitions), which are described below: . What is important for us is that there are different types of games in existence, based on angles of view. The main thought here is that discounts aren’t free.