Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
instead of you knocking on their door and saying, ‘Hey, I’m going to sell you something.’ The answer to this question depends on what you’re selling, who you’re selling to, and where you’re at in your business (i.e. Typically used to expand existing customer accounts and cross-selling for high-value accounts.
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