Remove Angle Remove CTR Remove Niche Remove Repeat business
article thumbnail

The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lending to the ad a newsworthy, topical angle. Repeat business. A blog can delight existing customers with fresh content for repeat business or referrals. Businesses using content marketing experience 6x higher conversion rates vs. non-adopters ( Aberdeen ). Click-through rate (CTR).