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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. I started in Silicon Valley a long time ago. It takes on more significance.

Pipeline 66
Pipeline Cross-sell Launch Start-ups 66
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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

JANUARY 19, 2021

He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. But the pure cost-saving angle is often such a loser at the strategic and the executive levels because people misunderstand what motivates executives and what motivates executive decision making. Fair enough. That was you.

Cross-sell 63
Cross-sell Up-sell Objectives and Key Results Start-ups 63
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