PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij
Sales Hacker
JANUARY 19, 2021
He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. But the pure cost-saving angle is often such a loser at the strategic and the executive levels because people misunderstand what motivates executives and what motivates executive decision making. Anyway, that’s my speech.
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