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Lead Generation for Accounting Firms: The Full Guide

Lead Fuze

For example, you can construct a campaign targeted to small business owners who need payroll services in the food and beverage industry. And a separate campaign targeting freelancers who need tax support. . Landing page and web form creation: EngageBay. CRM integration: Salesflare.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Appoint a subcommittee to make the target market selection. Vendors who target the truly small business customer must take virtually all of the responsibility for marketing, and most of it for sales, while almost none for post sales support — this last is what the VAR really does for a living.