Email outreach for marketers: Measuring and optimizing performance
Martech
NOVEMBER 6, 2023
It felt like a high-stakes gamble, and we went all-in. Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Move into verticals.
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