Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
ConversionXL
OCTOBER 4, 2018
The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down. Coordinating the involvement of those teams and accurately estimating the time-to-launch is complex. We pull in the data, build the model, and are off and running.”.
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