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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

I personally find it difficult to actively listen to podcasts if I’m the one who is driving, but if I use public transportation or my partner is driving, I enjoy it. Beyond that, I may turn on a work-related podcast during work, or I may listen to something while waiting for an appointment somewhere.

B2B 101