How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP
Heinz Marketing
MARCH 17, 2023
I personally find it difficult to actively listen to podcasts if I’m the one who is driving, but if I use public transportation or my partner is driving, I enjoy it. Following these listening locations, 18% of listeners tune in while out-and-about (non-transportation or exercise related), 16% while exercising, and 16% while at work.
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