article thumbnail

How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

I personally find it difficult to actively listen to podcasts if I’m the one who is driving, but if I use public transportation or my partner is driving, I enjoy it. Following these listening locations, 18% of listeners tune in while out-and-about (non-transportation or exercise related), 16% while exercising, and 16% while at work.

B2B 101
article thumbnail

What is CRM and how does it support marketing?

Martech

of the market share. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. Challengers. Visionaries. Agriculture. Consulting.

CRM 97
article thumbnail

Build vs. Buy: Which is Right for Your Business?

ConversionXL

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. This approach works well if you’re looking to capture existing market share.