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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

I personally find it difficult to actively listen to podcasts if I’m the one who is driving, but if I use public transportation or my partner is driving, I enjoy it. Following these listening locations, 18% of listeners tune in while out-and-about (non-transportation or exercise related), 16% while exercising, and 16% while at work.

B2B 101
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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. of the market share. Challengers. Visionaries. Agriculture. Consulting.

CRM 96
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Build vs. Buy: Which is Right for Your Business?

ConversionXL

Whether you decide to build or buy, the technology you adopt must align with your business goals. In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. But that’s not always the case.