Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. of the market share. Challengers. Visionaries.

CRM 97

CRM Agriculture Hospitality Healthcare 97

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Yandex in Russia ( 48% market share ).

Objectives and Key Results 118

Objectives and Key Results Retail Engineering Launch 118

Heinz Marketing

MARCH 17, 2023

While Apple may include personalization as well, I have always personally found that Spotify gets much more niche with their recommendations. For example, those working in the tech industry may listen to podcasts that cover the latest developments in technology or startups.

B2B 101

B2B Entertainment Transportation Pipeline 101

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Acquisitions.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

JUNE 14, 2022

And yet, shares within all of those markets are never evenly distributed. Certain products or services perform better than others — both in general and within specific niches. The first company to bring a new type of product, service, or technology to market often has the benefit of a first mover advantage.

X-functional 74

X-functional Territory Entertainment Price 74

Hubspot

MAY 6, 2021

What forces are acting on the market today? You may have invented the next Google Glass : a great product with tough, niche demand. A market assessment will show the potential for selling your product or service. This analysis will help you evaluate if expanding into a potential new market is worthwhile for your company.

Non-Profits 90

Non-Profits Government B2C Niche 90

Martech

NOVEMBER 18, 2022

The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives.

Assembly Line 112

Assembly Line Launch Real Estate Electricity 112

Sales Hacker

DECEMBER 18, 2019

When I started Sales Hacker, sales technology was in its infant stages. I wanted it to be the driver of sales technology adoption across the world. This will likely continue to ramp up as everyone has something to share, and these niche communities are a great place to do it. 3 Bonus Predictions for Sales Technology.

Sales 58

Sales Consult Technology Technology 58

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. While machine learning has improved, we continue to see flaws in machine-learning performance for extremely niche advertisers or advertisers with small data sets.”. How FLoC works.

Networking 140

Networking Trust A/B testing Conversion 140

Hubspot

MAY 23, 2018

And it’s no wonder people are saying this: today’s businesses have to evolve very quickly because employees rarely stay in one job for their whole careers and technology is growing so fast that it’s a constant battle to keep up with the next new thing. I’ve heard this from clients countless times. The stress can be overwhelming.

Gambling 78

Gambling Price Niche Clients 78

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This is known as vertical marketing. So, off we go! These are related concepts yet not the same.

Niche 52

Niche Cross-sell Price Referrals 52

Hubspot

JULY 7, 2011

It's not about mass marketing yourself. Start small, choose a niche, and gain visibility. Once you've established yourself, you can bite off a larger market share. What I've noticed is, it's being embraced on a much higher level, and it's really driven by social media technologies.". Narrow down your expertise.

Networking 55

Networking Niche Finance Follow-up 55

Heinz Marketing

AUGUST 28, 2023

Tools Platforms, tools, and channels are undoubtedly the sails that power your marketing ship. In an era where new marketing technologies are introduced almost daily, it’s easy to fall into the trap of prioritizing tools over strategy. Are they market leaders, challengers, or niche players?

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. I run marketing and communications for Battery Ventures.

Closing 66

Closing Customers Niche Cross-sell 66

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Basics: Markets and segmentation.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Search Engine Land

MARCH 20, 2023

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share.

CTR 97

CTR Drivers/motivators Territory Finance 97

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. A meticulous dive into long-tail keywords could reveal untapped niches or local SEO opportunities waiting to be claimed by savvy online retailers. So how do we get you more than just a few treats? We strategize.

E-commerce 52

E-commerce Growth Retail Gaming 52

Spiro Technologies

DECEMBER 2, 2022

Which is how we’re managing through the change at retail, by increasing our market share because everybody is under pressure. Everybody is under pressure, and we’re just widening our market share. I’m really glad that I found this little niche that allowed for so much creativity.

Closing 52

Closing Retail Manufacturing Up-sell 52

ConversionXL

AUGUST 8, 2018

Marketers’ Self-Inflicted Wound. Digital marketing isn’t the only skills gap disrupting the industry—in-house and agency—either. Further Fronts in Marketing Training. Niches like account-based marketing (ABM) have seen rapid growth in recent years as well. Is it market growth? Did prices changes?

Closing 106

Closing Teamwork Education Clients 106

ConversionXL

JANUARY 18, 2022

For your brand awareness marketing to have an impact, it must meet the right needs in the right place. Tap into niche communities to further understand the questions your audience is asking. They’ve been picked up by authoritative sales, technology, and marketing publications like MarketingProfs, G2, and Coschedule.

Campaign 122

Campaign Networking Non-Profits Launch 122

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. It’s a different skill set.

Objectives and Key Results 143

Objectives and Key Results Campaign Start-ups Engineering 143

SaaStr

SEPTEMBER 13, 2020

It’s also been a powerful moment for technology to be a force for good. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. You get this almost eating effect, I think of it as Pac-Man in motion, where truly, cloud is taking over the core of technology and all of software.

Non-Profits 63

Non-Profits Strategize Trust Growth 63

ConversionXL

SEPTEMBER 10, 2021

Whether you decide to build or buy, the technology you adopt must align with your business goals. In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. But that’s not always the case.

Technology 96

Technology Technology Launch Transportation 96

Hubspot

JANUARY 10, 2013

Steal This: Find the “niche” audience that is super passionate about your product or mission, and explore ways to intrigue, inspire, and deeply entertain them. But digital and social technology completely disrupted that formula -- and a few risk-taking, innovative folks like Thom Yorke of Radiohead, disrupted right back.

Campaign 78

Campaign Entertainment Gambling Launch 78

Hubspot

MAY 10, 2012

You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only. Pinterest for B2B Marketers. Okay, maybe LinkedIn was obvious for B2B marketers (though I hope you still got some new ideas to try), but Pinterest

Networking 75

Networking B2B Lead generation Promote 75