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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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Revolutionizing B2B: The Impact of AI Technology

Lead Fuze

What if it could also help sales teams enhance their sales process or aid marketers struggling with content creation by offering unique insights into buying behavior? This revolutionary approach gives vendors a new way to offer simplified solutions and expand their market share. So why wait? Make AI your ace in the hole.

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Will traffic from search engines fall 25% by 2026?

Search Engine Land

That’s what Gartner, a technological research and consulting firm, is predicting. Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic. Why we care. SEO and PPC are incredibly valuable. The prediction.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

For many CEOs, boards, and even COOs and CFOs, defending marketing budgets with only theoretical or outdated high-level data is perceived as defending underutilization and inefficiency. Winning marketing organizations self-regulate. Technology selection needs to return to a systematic and accountable approach.

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How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers

Hubspot

To dig deeper into what the typical growth stack looks like, we recently partnered with Datanyze , a platform that can track a large number of technology categories. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 7 Key Technologies Used by HubSpot Customers.

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Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

Search Engine Land

market share in the CRM space, according to technology researcher Gartner. In contrast, Salesforce and Adobe each command a 15% share. If a deal with Google materializes, it could potentially help HubSpot to emerge as a stronger competitor in the CRM space. As of 2022, HubSpot holds a mere 4.9%

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A deep dive into how marketers use MarTechBot

Martech

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.