Partners in Excellence

NOVEMBER 24, 2019

I suppose it’s normal to see the flood of articles, prospecting emails, calls and such on “sales technology.” ” Dreamforce is over, we all have visions of our technology based futures dancing in our heads. We know the future of sales and marketing, and it is technology enabled–if not technology led.

Technology 80

Technology Technology Sales Niche 80

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology. Click here to view more MarTech webinars.

B2C 127

B2C Niche B2B Presentation 127

Martech

APRIL 25, 2024

That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. They spend more than other groups on material goods that cater to quality of life, such as health supplements and assistive technology. Outspend on Temu.

Trust 124

Trust Represent Legal Niche 124

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Technology will forever be part of our jobs. Bonuses were claimed.

B2B 125

B2B Technology Technology Pipeline 125

Search Engine Land

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology. Click here to view more Search Engine Land webinars.

B2C 110

B2C Niche B2B Engineering 110

Martech

MAY 14, 2024

But, all too often, this approach missed the mark when it came to the nuanced targeting of specific, niche audiences, leading to ads being placed alongside content that did not align with or engage the intended consumer base. Today, contextual targeting has evolved alongside AI, which now leverages advanced machine learning.

Objectives and Key Results 108

Objectives and Key Results Niche Networking Campaign 108

Search Engine Land

OCTOBER 23, 2023

Prompt : “Identify the top SEO competitors for my website in the “KEYWORD OR NICHE NAME” niche.” ” Group prompt: “Analyze my competitors’ content in the “KEYWORD OR NICHE NAME” niche and provide insights on their keyword usage, content structure, content gaps, and other insights.”

Niche 140

Niche Engineering Strategize Consult 140

Veloxy

FEBRUARY 22, 2022

When you’re engaging with buyers who expect a superior customer experience from the sales process (as most do and should), it often presents several challenges for the field sales warrior: How many hours a day should I invest in my sales technology stack without sacrificing customer satisfaction and engagement?

Sell 231

Sell Niche Referrals Sales 231

Martech

APRIL 17, 2024

The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. Technology companies continue to invest in their acquisitions and fully utilize them. We will have to depend on technology to get us there. But if not you, then who?

Technology 129

Technology Technology Niche Campaign 129

Search Engine Land

APRIL 8, 2024

Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools. Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them. Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them.

Finance 101

Finance Manufacturing Referrals Construction 101

Martech

NOVEMBER 14, 2023

We’ll see companies release AI and GenAI components with niche functionality or niche solutions that bridge the gap between ignorance and sophistication for marketers. I also expect companies will apply this technology in reasonable ways. Spending on technology might get pulled back in some areas but increase in others.

Retail 132

Retail Niche Objectives and Key Results Technology 132

Martech

NOVEMBER 9, 2022

That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. Also, HubSpot also reported that 18% of U.S. Buzzsprout ]. Why we care.

B2B 130

B2B Niche Commission Retail 130

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. For a local company, Distinctive Landscaping's "niche" is its geography.

Niche 70

Niche Real Estate Networking Territory 70

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Even standard file names that explain what documents are about are rare and most PDFs are not machine-readable with optical character recognition technology.

Niche 113

Niche Price Technology Technology 113

Heinz Marketing

DECEMBER 26, 2023

Whether it’s technological advancements, shifts in consumer preferences, or regulatory changes, comprehending these trends allows companies to adapt their offerings proactively. Partners and suppliers offer insights into industry trends, technological advancements, and potential opportunities for innovation or cost efficiencies.

Strategize 114

Strategize Strategic planning Technology Technology 114

The 5% Institute

AUGUST 28, 2022

In this guide, you’ll learn exactly how to sell high ticket services and their niches, by using a proven step by step formula we teach Sales Professionals, Business Owners and Consultants around the world. What Are High Ticket Service Niches. Some examples of high ticket service niches include: Strategy consulting.

Service 139

Service Sell Niche Consult 139

Martech

AUGUST 3, 2023

Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. Customers can now use AI-powered predictive analytics to maximize return on advertising spend.

Product 96

Product Niche Customer Relationship Management Relationship Management 96

Lead Fuze

JUNE 26, 2023

We’ll delve into identifying the right niche, understanding your target market, and the importance of personalized communication. Lastly, we’ll discuss technology investment & marketing activities budget allocation along with designing tailor-made offerings for your target market. So go forth and conquer.

Niche 52

Niche Objectives and Key Results Strategic planning Strategize 52

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Find your niche: Identify your target audience and create content that resonates with them. Whether it’s comedy, fashion, beauty, or any other niche, find your unique angle and consistently deliver content that appeals to your target audience.

Campaign 105

Campaign Entertainment Niche Angle 105

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands.

Technology 106

Technology Technology Niche Conversion 106

Women Sales Pros

AUGUST 30, 2018

Skimming through my LinkedIn I saw a notification about a new update post on women in sales – in technology specifically. It was posted by a CEO I admire very much, and am glad to be acquainted with, Sangram Vajre , who is Co-Founder and leader of technology company Terminus. Is this still an issue? Change happens collectively.

Technology 70

Technology Technology Manufacturing Niche 70

Heinz Marketing

NOVEMBER 8, 2017

” and “why this specific marketing technology?” SiriusDecisions and Creating the Justification for Technology . Impact – all technology purchases have an impact. Martech purchases have process implications across the organization, no matter how niche-oriented or strategic. Incremental – feature updates.

Technology 41

Technology Technology Drivers/motivators Finance 41

Martech

FEBRUARY 2, 2022

New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies. On top of these fragmented data issues , more and more marketers are searching for the latest insights and technologies to help them prepare for social marketing changes on the horizon.

Niche 101

Niche Technology Technology Trust 101

Search Engine Land

JULY 17, 2023

Companies operating in this niche could create topics around real estate investments and sub-letting opportunities because holiday homeowners could use these houses to earn money on the side. The good news is that every niche can use tangential content. Let’s see a couple of examples of tangential topics. Main topic: Holiday home.

Niche 97

Niche Real Estate Angle Healthcare 97

SaaStr

JANUARY 23, 2024

At least, you have a mini-brand in your niche. From your technical infrastructure and platform, to your financial controls and recruiting processes … you have more people, process and technologies to scale. Generally, it gets easier to grow at a “good”/modest rate at you scale, but harder to grow at an outsize rate. This helps a lot.

Niche 81

Niche Growth Start-ups Engineering 81

Martech

JANUARY 3, 2024

With the monumental shifts happening within digital [media] due to platform fragmentation, emerging technologies like genAI and evolving consumer behaviors and preferences, social is the nexus of brand-to-consumer interaction,” said Cristina Lawrence, EVP of consumer and content experience at agency Razorfish. “Key

Entertainment 140

Entertainment Sports Niche Retail 140

Search Engine Land

NOVEMBER 20, 2023

The difference is that Bankrate operates in the sensitive niche of the YMYL industry (Your Money, Your Life), which includes personal finance. Because Bankrate articles fall into the YMYL niche, Google is especially strict, and if they don’t like AI-written content, they definitely won’t reward Bankrate’s article.

A/B testing 129

A/B testing Click Through Rate Real Estate Niche 129

Search Engine Land

SEPTEMBER 11, 2023

This is where smaller publishers, new media companies, and niche sites can move in and dominate. How have they had real-life experience in the niche for an extended time? Anyone can write an article about technology by researching or reading the service provider’s websites. Let’s use a pair of running shoes as an example.

Niche 140

Niche Commission UX Trust 140

Search Engine Land

FEBRUARY 14, 2024

These technologies are particularly adept at routine task automation, such as appointment scheduling and basic inquiries, and even providing the right product recommendations. It’s a time-saver and effective in reaching their niche audience. Get the daily newsletter search marketers rely on. See terms.

Campaign 118

Campaign A/B testing Objectives and Key Results Appointment 118

Lead Fuze

AUGUST 29, 2023

Conclusion Exploring Niche Markets for Real Estate Leads The world of real estate is vast and varied, presenting a plethora of opportunities to generate leads. Conclusion Exploring Niche Markets for Real Estate Leads The world of real estate is vast and varied, presenting a plethora of opportunities to generate leads.

Real Estate 52

Real Estate Strategic partnership Niche Referrals 52

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. This surge underscores the recent rapid advancements in the technology. Sample FAQ templates If you're unsure where to start, ChatGPT can provide sample FAQ templates relevant to your industry or niche.

Pitch 125

Pitch Niche Engineering Promote 125

ClickFunnels

DECEMBER 5, 2022

Choose the platform that makes the most sense for your niche, set a small daily budget, and start running ads. . A niche blog. It doesn’t have to be a complex technological solution, though – you can simply ask people to email you the receipt or the order number and then email them their bonuses manually.

Niche 130

Niche Pitch Cross-sell A/B testing 130

Martech

APRIL 19, 2024

Dig deeper: Niche advertising: 7 actionable tactics for targeted marketing 3. These technologies provide consumer behavior insights, enabling you to anticipate market trends and adjust strategies proactively. Adapt to local market dynamics Various factors influence local market dynamics.

Retail 116

Retail Campaign Strategize Strategic planning 116

Search Engine Land

SEPTEMBER 5, 2023

Our study focused on websites in the technology industry, with traffic mainly from informational keywords. We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. Here are the results: The dataset Our agency, Agile SEO, specializes in the technology industry.

CTR 144

CTR Technique Strategize Niche 144

SaaStr

FEBRUARY 18, 2023

Not unless they see an existential challenge from the new technology / product / etc. It’s just most changes, niches, and new products are not big enough yet to marshall substantial but fixed resources to attack. More here: The $1 Billion+ ARR Club | SaaStr That doesn’t mean they don’t see it, or get it.

Niche 93

Niche Engineering Start-ups Technology 93

SaaStr

JULY 31, 2020

The technology is based on leveraging AI (Artificial Intelligence) models and algorithms. Within this niche, there are other vendors who operate within Conversation Intelligence, but Chorus’s unique mission to harness the customer’s voice and advanced AI stands out as a key differentiator,” said Jim Benton, who is the CEO of Chorus.ai.

Cold Call 139

Cold Call Niche Inside sales Technology 139

Martech

MAY 9, 2024

Marketers employed in martech are probably safe: someone has to evaluate, procure, deploy and maintain that AI-enabled technology. Maybe one in three people who work in brand/PR today will still be working in this niche in 10 years. If anything, we may need more martech professionals. Data (not analytics) is also probably safe.

Campaign 113

Campaign Niche Service Product 113