article thumbnail

How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Our study focused on websites in the technology industry, with traffic mainly from informational keywords. We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank.

CTR 143
article thumbnail

How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

This depends on the niche, business model and keyword types. Google is continuing to invest in cloud technology to find growth opportunities. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. But how big will that impact be? This is a tricky one.

CTR 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.

Niche 130
article thumbnail

10 ways to leverage generative AI for advanced SEO

Search Engine Land

Elevating keyword strategy Use generative AI technology to go beyond traditional keyword research by analyzing competitors and predicting high-value, popular and relevant keywords for your business. SEO query simulation with Bing Chat Identify key themes and topics Start by identifying the main themes and topics relevant to your niche.

Niche 129
article thumbnail

12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. However, website migrations come with considerable SEO risks. Live production QA.

CTR 118
article thumbnail

Beyond search volume: Future-proofing keyword research for SEO

Search Engine Land

We are yet to fully understand the impact this developing technology will have on our content approaches. Click-through rate (CTR) potential A keyword might have a high search volume, but the organic CTR might be low if the SERP is cluttered with ads, featured snippets, and other SERP features.

CTR 93
article thumbnail

Automated Sales Tools To Use In 2021

Sales Pop!

This technology itself won’t help much with automation. You can add your custom signature by using a free email online email signature generator available online; this will help to increase your credibility and CTR. Sales Tools: Find A Niche. In general, the business process of niche selection includes several stages.

Niche 94