Hubspot

JULY 7, 2011

It's not about mass marketing yourself. Start small, choose a niche, and gain visibility. Once you've established yourself, you can bite off a larger market share. It also lets you be totally comfortable when networking because you'll be communicating the same message in-person. Narrow down your expertise.

Networking 55

Networking Niche Finance Follow-up 55

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This is known as vertical marketing. So, off we go! These are related concepts yet not the same.

Niche 52

Niche Cross-sell Price Referrals 52

Search Engine Land

MARCH 20, 2023

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share. 2008: Google had implemented this feature as a default on other non-U.S.

CTR 97

CTR Drivers/motivators Territory Finance 97

ConversionXL

JANUARY 18, 2022

Here are some statistics to give you an idea of how usage and motivations differ: 87% of LinkedIn users use the networking platform every month, while 63% use it weekly. 81% of people use Instagram to research products and services, and two in three people say the network helps foster interactions with brands. and consumption behavior.

Campaign 122

Campaign Networking Non-Profits Launch 122

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. I run marketing and communications for Battery Ventures.

Closing 66

Closing Customers Niche Cross-sell 66

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Basics: Markets and segmentation.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

SEPTEMBER 13, 2020

It’s also been a powerful moment for technology to be a force for good. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. You get this almost eating effect, I think of it as Pac-Man in motion, where truly, cloud is taking over the core of technology and all of software.

Non-Profits 63

Non-Profits Strategize Trust Growth 63

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. That's because it's a social network made specifically for professionals! Pinterest for B2B Marketers. Social media! 2) Pin infographics, data, and charts.

Networking 76

Networking B2B Lead generation Promote 76

ConversionXL

SEPTEMBER 10, 2021

Whether you decide to build or buy, the technology you adopt must align with your business goals. In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. But that’s not always the case.

Technology 96

Technology Technology Launch Transportation 96

Hubspot

JANUARY 10, 2013

But what made this campaign particularly remarkable is that it challenged the very nature of the platform on which it played out, and tapped into the essence of how social networks have changed our ideas of what “friendship” means. So what’s a clever marketer to do? Invest in really good storytelling. 8) The REFRESH Project.

Campaign 78

Campaign Entertainment Gambling Launch 78