Battle of the Brands: Which Famous Rival Company Has Better Marketing?
Hubspot
MARCH 2, 2015
And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Both of these major battery brands chose qualities of actual batteries to base their marketing upon. But what about market share? Lots of batteries.
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