Remove Arizona Remove Go To Market Remove Lead generation Remove Technology
article thumbnail

Sales Pipeline Radio, Episode 240: Q & Brian Trautschold @BTrautschold

Heinz Marketing

But also I remember a lot of explicit conversations from 12 months ago talking to go-to-market leaders, especially in some of our manufacturing industrial clients saying like, what am I going to do? I got reps that are used to going to someone’s office with a box of samples. I mean, no UCLA, no Arizona.

Pipeline 123
article thumbnail

Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

We discuss the future of account-based marketing, and side-track into the important area of marketing’s revenue responsibility. Derek says Marketing has to be forward leaning into the revenue discussion and held accountable for holding up their part of the revenue bargain. We had over 1000 marketers in Boston.