Innovation vs. rebranding: How to choose the best change for your business
Martech
NOVEMBER 18, 2022
The assembly line. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e., The airplane.
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