How to Check the ROI of Your ABM Strategy
Sales Hacker
JULY 15, 2021
The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. Clicks: Clicks mean the exact number of people who click your ad after seeing it. Unlike impressions which are based on likelihood, clicks are action-based. Address them for a higher ROI.
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