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3 common B2B SEO mistakes sabotaging cost per lead

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Thus, your potential ROI and profit margins decreases over the long term, too. B2B CPCs and lower-click through rates have been maligned on this very site since 2007! It’s just that low-priced, transactional sales or impulse buys are easy to generate “click + convert” B2C sales.

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How to Check the ROI of Your ABM Strategy

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The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. Clicks: Clicks mean the exact number of people who click your ad after seeing it. Unlike impressions which are based on likelihood, clicks are action-based. Measurement and optimization.

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