blog on-the-tendency-to-commoditize-yourself 
Iannarino
JULY 15, 2021
You may want to sit with this idea and ask yourself exactly what game you are playing. There is a tendency for busy people (and people who pretend to be busy) to rush conversations, including meaningful discussions about their future. The Gist: Sales is a competition, a contest with a single winner and multiple losers.
Jeff Shore
OCTOBER 31, 2018
In This Episode of The Buyer’s Mind with Jeff Shore: Molly Jacobs discusses with Jeff the challenges of selling something that is easily commoditized. 2:33] Selling commoditized items. [6:20] 2:33] Selling commoditized items. [6:20] What makes the difference when you’re selling an item that cannot be distinguished?
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