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Search ad conversion rates down, cost per lead up in 2023

Search Engine Land

It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. Attorneys and Legal Services: $111.05 Industries with the lowest CPLs: Automotive Repair, Services and Parts: $21.12 CTR: 6.11%. Why we care.