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Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. For Gilt, members initially needed referrals (á la early Gmail) to join. The rest of the story is familiar.

Customers 108
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. For Gilt, members initially needed referrals (á la early Gmail) to join. The rest of the story is familiar.

Customers 101