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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

That’s what a digital marketer told me while trying to sell me his messenger bot software. Customers who buy through email spend 138% more than those who don’t sign up for email offers. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. “Email marketing is dead.”

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

60-80% open rates and click through rates. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Build trust through recriprocity. Dropbox: first achieved growth through virality. instant delivery.