Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. instead of you knocking on their door and saying, ‘Hey, I’m going to sell you something.’ Account-based marketing is a team sport.
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