Adopting A Data Driven Approach To Increase Website Traffic
ConversionXL
MAY 22, 2014
The above is a good example of what not to do from retailer Tradesy’s Facebook page. It got attention (and probably some clicks) but at what cost? Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see.
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