Search Engine Land
SEPTEMBER 6, 2023
With major retailers rolling out Black Friday and Christmas campaigns as early as the September and October timeframe, it’s even more vital to keep up. Pay attention to their backlink profile, site user experience (UX), and keyword targeting. You might need to expand your definition of the “holiday season” altogether.
ConversionXL
FEBRUARY 27, 2019
Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. Which aspects of the UX are confusing? What impact did major placements have on click-through rates ?
ConversionXL
MAY 22, 2014
The above is a good example of what not to do from retailer Tradesy’s Facebook page. It got attention (and probably some clicks) but at what cost? For example, I’ve learned that UX & Persuasive Design articles perform better on Facebook, while Analytics performs better on Twitter. Google CTR study (2013). Meta Description.
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