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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. For example, for Twitter, a social media manager will generate engagement reports, whereas a content marketing manager will look at click-through rate and conversion rate.

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10 Simply Awesome Examples of Email Marketing

Hubspot

If this type of interactivity appeals to your audience, it's a great way to get the information you need to segment your email list and solidify yourself as an entertaining brand! 8) ModCloth Promotes Its Referral Program. Do you have a referral program ? But this email lets recipients take a fun survey to get the answers!

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Your content should educate, entertain, or solve problems for your readers. Website Traffic: Monitor the number of visitors to your website, as well as the sources driving traffic (organic search, social media, referrals, etc.), time on site (TOS), pages per visit (PPV), % of returning visitors, and bounce rate.

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13 Ways to Create a Cringeworthy Social Media Presence

Hubspot

Use these as entertainment over your lunch break. Remember, the benefits of using social media for your business are virtually wiped out when your social media accounts aren't public -- it prevents you from growing your reach, getting visibility for the content you publish, and growing referral traffic and leads back to your website.

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All You Ever Wanted To Know About Marketing Campaigns

Salesforce

Loyalty and referral-focused campaigns encourage your existing customers to become brand advocates. Grow your community with content that educates, entertains, and inspires. Search In paid search advertising , often referred to as pay-per-click (PPC) advertising, you bid on specific keywords relevant to your target audience.

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Digital Marketing for Small Business: Here’s How You Can Do It

Salesforce

When you understand your audience’s preferences, you can craft content that educates, entertains, or inspires, building trust and loyalty over time. Stay on top of performance metrics Monitoring email metrics such as open rates, click-through rates, and conversion rates will cost you nothing but time, and it will be worth it.