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How to Build a Beloved Product Without Email Marketing

ConversionXL

To give you some context, my co-founder and I operate a website called Solitaired , which ties classic card games to brain training. Our open rate was great, at 37%, with a 7% click through rate. The open rate and click through rate dropped by more than half. Here’s how we’ve done it.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign. Successful PPC needs skilled management and optimization – from monitoring bids, Quality Scores , positions and click-through rates.