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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

First, go to the “Campaigns” tab and click on the “Create campaign” button: Campaign goals. Choose this option if your main goal is to drive traffic to your website. The keyword insertion function matches the exact keyword someone typed in. With price extensions, people can see sample prices before they click.

GTM 100
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How to Find Correlative Metrics For Conversion Optimization

ConversionXL

In conversion optimization, there tend to be some common predictive metrics, such as the following that Brian Massey outlined on the Conversion Sciences blog : Bounce rate on landing pages. Click-through-rate on key internal pages. Abandonment rate (basically the opposite of the last two). Form completion percent.