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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Engagement metrics: Are personalized messages resonating?

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8 Ways to Use the Web to Write Amazing Headlines

Hubspot

If links are the currency of the Web, then headlines set the exchange rate. Headlines influence click-through rates for emails, search engine optimization for website pages, and social sharing and inbound links for blog posts. Yet writing great headlines is hard. I mean really hard.

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How to create local business content that converts

Search Engine Land

From tech to automotive, legal, home services, healthcare and everything in between, forums are gaining popularity. Investments as large as real estate and many home service offerings rarely convert on the first click. You’ll earn personal referrals from community members, carrying far more weight with potential buyers.