Remove Click Through Rate Remove Intrinsic Remove Networking
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Typically, they operate within a network of vetted influencers, which can be helpful to benchmark against other campaigns or market sectors. Don’t forget the legal bits.

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. Key takeaways: Networks 4 and 6 reign supreme, delivering users that ended up with the highest ARPU. Network 5 shows commercial potential with a high loyal user to install ratio.