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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

JANUARY 14, 2016

At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. Delivering an optimal user experience in mobile is dependent on deeplink functionally that is able to go through the app store and still keep the relevant data on the link.

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Conversion Objectives and Key Results Networking Click Through Rate 71
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