Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Geolocation platforms (e.g., Google Maps, store locators): “I want to go” and “I want to buy ” searches. Ecommerce platforms (e.g.,

Objectives and Key Results 113

Objectives and Key Results X-functional Intrinsic Construction 113

ConversionXL

JANUARY 14, 2016

While correlation doesn’t equal causation (for instance, rather than people buying more because they watch tutorials, maybe users that are intrinsically motivated to buy more anyway just happen to watch tutorials also), finding correlation points allows you to optimize for these events and gives you a point at which to begin testing.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

JUNE 26, 2017

Organize growth into a cross-functional team. Their recent learnings: Spark a fire: Teams intrinsically get into the flow of iterating optimization cycles when seeing the first encouraging results. Value = ( knowledge + Skill ) x Attitude. Bigger changes are more likely to change user behavior. Data event overview.

UX 85

UX Cross-sell A/B testing Government 85

SaaStr

MAY 7, 2019

Justin Kan : It seems like kind of a renewed emphasis or maybe a new emphasis on mental health and building a different kind of company, like one that’s maybe a little bit more balanced and focused on kind of the holistic experience of being a member of the team is something that’s intrinsic to both you guys’s companies.

Trust 46

Trust Start-ups Engineering Legal 46