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The enterprise guide to elevating findability and ROI

Search Engine Land

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Geolocation platforms (e.g., Google Maps, store locators): “I want to go” and “I want to buy ” searches. Ecommerce platforms (e.g.,

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. The metric can be any in-app event and is calculated per different timeframes, which represent the first X activity days per user, and then accumulated among all users (that’s why the graph never drops).

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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Bigger changes are more likely to change user behavior. Organize growth into a cross-functional team. Their recent learnings: Spark a fire: Teams intrinsically get into the flow of iterating optimization cycles when seeing the first encouraging results. Nicolas Visiers : User Experience Testing – Practical cases.

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