Growth marketing 2024 playbook: Focus on customer lifetime value
Search Engine Land
JANUARY 16, 2024
His AARRR framework extends the traditional marketing funnel past a user’s relationship with a product they buy and into their lifetime relationship with the brand they buy it from. The steps in the AARRR growth marketing funnel are as follows: Acquisition : User becomes aware of brand. Activation : User experiences product or service.
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