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Episode #068: In Sales People We Trust? with Doug Fletcher

Jeff Shore

As a salesperson, we know that likeability leads to trust (from Robert Cialdini) but respect can lead you to long term relationships which can increase your sales over time. Learn all about it from Doug and his book – How Clients Buy. Topics we’re going to cover on today’s podcast: [2:21] Thniking about trust. [6:29]

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