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First Million”: Am I Doing Something Wrong If Our Big B2B Deals Are Taking 6+ Months To Close? The Real Reason Sales People Struggle to Close Opportunities. Some awesome recent posts: 2 ElevatorSpeech Examples - One Works, the Other Doesn''t. Who Couldn’t Use An Extra $10 Million In Sales? Congratulate them on Twitter!
It’s not enough to paper over your real intentions with nicely crafted pitches and elevatorspeeches etc if you are fundamentally, in your heart as well as your mind, not utterly focused on helping the client out. “The other 2 sales people have made good cases for why other people buy their offering.
The easiest way to understand the purpose of sales hooks is to think of them as elevatorspeeches. Including material in your presentation that elicits an emotional response may be your ticket to closing a deal and receiving a “yes.” Determine the business, values and beliefs of your target audience.
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