Highspot

APRIL 14, 2023

To do this, you need to have a high-impact and effective sales training program to help your salespeople excel. This can seem daunting, but it’s clear that cold calling or sending targeted emails isn’t the most effective way to reach your target buyer. Surface related training content in your sales plays and CRM.

Sales 52

Sales Technology Technology Technique 52

Highspot

APRIL 14, 2023

To do this, you need to have a high-impact and effective sales training program to help your salespeople excel. This can seem daunting, but it’s clear that cold calling or sending targeted emails isn’t the most effective way to reach your target buyer. Surface related training content in your sales plays and CRM.

Sales 52

Sales Technology Technology Technique 52

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. I scheduled a demo on my very first cold call and that felt like the first “aha moment” of my career!

Sales 130

Sales Start-ups Up-sell Cross-sell 130