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Simply saying that you want to “capture more marketshare” or “reduce your churn rate” won’t cut it. For example, instead of saying that you want to bring in new clients or boost profitmargins, you might say something like, “We’ll close more accounts with coldcalls.” Measurable. Attainable.
Of course, you want to increase your average win rate and drive as much revenue as possible, but you may also be tasked with increasing marketshare or improving the number of sales of a particular product. Sales reps could also target larger, enterprise-level accounts to increase profitmargin.
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