Remove Commission Remove Construction Remove Market share Remove Represent
article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Defining your brand’s building blocks with product marketing. Product marketing is responsible for securing the company’s positioning, messaging, and value proposition. Once identified, it will ensure these functions are represented in everything the company does. Use storytelling to enhance brand marketing. Image source.

Product 110
article thumbnail

What Is Enterprise OEM Software Licensing?

Sales Hacker

Royalty Models: Royalty models based on a percentage of revenue is the most straightforward model to construct. Here are some initial questions that should be thought through when developing your go-to-market strategy: Which software verticals will gain the most value from your software? Normally, a 10% commission is paid on deals.

GTM 74