Remove Commission Remove Cross-sell Remove Growth Remove SPIN cycle
article thumbnail

Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

User-Led Growth . And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. You celebrate, ring the bell, someone gets a commission check – and that prospect is handed over to a customer success team. Who do you sell to? In Detail: 1.

B2B 135