Commission Go To Market Government Market share 
Lead Fuze
JANUARY 1, 2022
A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. One example is federal government markets which take years to develop. Using an OEM go-to-market strategy.
Sales Hacker
JANUARY 13, 2021
Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. Implementing an OEM go-to-market (GTM) strategy.
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