SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM 74

GTM Growth Education Strategic planning 74

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. If product marketing is figuring out what your product can do for your customer and the best way to relay that message, then brand marketing is how you execute it.

Product 110

Product GTM Construction Launch 110

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Implementing an OEM go-to-market (GTM) strategy. What value gap are you going to fill or enhance with your technology in those verticals?

GTM 74

GTM Negotiate Profit margin Contract 74

Lead Fuze

JANUARY 1, 2022

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. Using an OEM go-to-market strategy. How are you going to increase the value of your product in those verticals?

Negotiate 52

Negotiate Profit margin Contract GTM 52