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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” billion), according to the IAB.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. I had never quit a job before unless it was due to a promotion or a better opportunity. Time to take notes. Lori Richardson. Joyce Johnson.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Benefits of SPIFFs and when to use them Potential problems with SPIFFs and solutions How to implement a SPIFF program Motivate peak performance with real-time pay visibility Get complete incentive management in one package, complete with commission calculations, custom rep statements, and notifications.